Mixpanel

Mixpanel is a user analytics service that aids companies in understanding how their users interact with their products, enabling data-informed decision-making. It offers a simple, powerful product analytics tool that is used to assess the impact of new features, like 'split payments', and track metrics such as user engagement. By analyzing data, Mixpanel contributes to the development and optimization of features, as evidenced by the successful global implementation of split payments which led to increased bookings and referrals. They pride themselves on providing clear, actionable insights and reporting that support over a million queries each day.