OpenStore Acquires Vegan Supplement Brand Future Kind

Apr 4th, 2023Acquisition
  • OpenStore has acquired Future Kind, a vegan supplement brand started by Shaun and Eliot Cunningham.

  • The founders decided to sell to OpenStore to maintain the brand's mission and focus on their next business in the climate tech industry.

  • Future Kind, started in 2019, reached nearly $4 million in annual sales and offers vegan, sustainability-oriented supplements.

  • The brand uses vegan, cruelty-free, dietician-approved ingredients and prioritizes sustainability with recyclable packaging.

  • Shaun and Eliot, the founders, trusted OpenStore to continue scaling Future Kind while staying committed to sustainability.

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