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251-500 employees San Francisco, United States
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Persona is a startup specializing in identity verification to enhance security and compliance measures. It offers code-free solutions for creating branded user flows to gather customer information. The platform assesses risk in real-time using device fingerprints and behavioral signals and prevents fraud by analyzing account connections. Users can automatically verify identities and documents across numerous countries, confirming regulatory compliance. Persona integrates with third-party data to enrich user profiles and conducts extensive checks against global watchlists. It is designed to streamline KYC/AML processes, safeguard against identity theft, and ensure trust and safety in user interactions within various industries.