Zuora Rolls Out Entitlements & Guided Selling Features

Jan 1st, 2023Product
  • Zuora introduced new Entitlements and Guided Selling functionalities to enhance personalized customer experiences.

  • The new features aim to shift focus from product-centric to relationship-centric commerce, allowing for tailored product packages.

  • Entitlements allow product managers to quickly define and update product features, facilitating targeting of specific customer segments.

  • Guided Selling provides tools for sales representatives and customers, similar to B2C experiences, to intuitively navigate and purchase products.

  • The announcement was made at the Subscribed event, with the expectation that these solutions will be a game changer in the market.