Zuora Rolls Out Entitlements & Guided Selling Features

Zuora introduced new Entitlements and Guided Selling functionalities to enhance personalized customer experiences.

The new features aim to shift focus from product-centric to relationship-centric commerce, allowing for tailored product packages.

Entitlements allow product managers to quickly define and update product features, facilitating targeting of specific customer segments.

Guided Selling provides tools for sales representatives and customers, similar to B2C experiences, to intuitively navigate and purchase products.

The announcement was made at the Subscribed event, with the expectation that these solutions will be a game changer in the market.