Wealthsimple has relaunched its website following a complete redesign, aiming for simplicity and user-friendliness.
The redesign features a playful Rube Goldberg machine metaphor to illustrate Wealthsimple's automated investing process.
Collaboration with 3-D animation house ManvsMachine helped create a new visual language for the site, emphasizing simplicity, humanity, and approachability.
Wealthsimple introduced 'Wealthsimple Black', a new premium service for clients investing at least $100,000, offering lower fees and additional perks.
The new design strives to make financial concepts easily understandable and portrays the company's commitment to smart technology and design-focused user experience.

Wealthsimple is a financial company providing easy online access to investing and saving tools. With options for custom-tailored portfolio management and self-directed stock and ETF trading without commissions, the platform tailors to various financial needs and goals. They extend support with expert advice and transparent practices to over 3 million Canadians. Wealthsimple promotes low fees and high-interest savings accounts, aiming to democratize traditionally exclusive investment opportunities to a broader audience. Their suite includes high-interest chequing accounts, often offering higher yields than traditional banks, alongside a clear-cut business model that aligns their success with their clients'.

Wealthsimple

Wealthsimple offers investing, saving, trading, and crypto services commission-free.

Wealthsimple Unveils Redesigned Website

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