Wealthsimple Unveils Redesigned Website

Jan 11th, 2017Redesign
  • Wealthsimple has relaunched its website following a complete redesign, aiming for simplicity and user-friendliness.

  • The redesign features a playful Rube Goldberg machine metaphor to illustrate Wealthsimple's automated investing process.

  • Collaboration with 3-D animation house ManvsMachine helped create a new visual language for the site, emphasizing simplicity, humanity, and approachability.

  • Wealthsimple introduced 'Wealthsimple Black', a new premium service for clients investing at least $100,000, offering lower fees and additional perks.

  • The new design strives to make financial concepts easily understandable and portrays the company's commitment to smart technology and design-focused user experience.