Wealthsimple introduced its new brand identity, aiming to put a stronger emphasis on the 'why' behind investing.
The company's human-centric approach now features real photography over cliché stock images to highlight relatable financial goals.
A new color palette with warm reds and yellows has been adopted, marking a departure from the traditional finance industry's blues and greens.
Improvements to the website and user experience are made to simplify investing terms and processes for the user.
Wealthsimple's 'Grow' blog is revamped to include new columns like 'Money Diaries' and 'How To', designed to educate and enhance financial literacy.

Wealthsimple is a financial company providing easy online access to investing and saving tools. With options for custom-tailored portfolio management and self-directed stock and ETF trading without commissions, the platform tailors to various financial needs and goals. They extend support with expert advice and transparent practices to over 3 million Canadians. Wealthsimple promotes low fees and high-interest savings accounts, aiming to democratize traditionally exclusive investment opportunities to a broader audience. Their suite includes high-interest chequing accounts, often offering higher yields than traditional banks, alongside a clear-cut business model that aligns their success with their clients'.

Wealthsimple

Wealthsimple offers investing, saving, trading, and crypto services commission-free.

Wealthsimple Unveils New Brand Identity

Recent Product News