Wealthsimple Unveils New Brand Identity

Nov 4th, 2015Product
  • Wealthsimple introduced its new brand identity, aiming to put a stronger emphasis on the 'why' behind investing.

  • The company's human-centric approach now features real photography over cliché stock images to highlight relatable financial goals.

  • A new color palette with warm reds and yellows has been adopted, marking a departure from the traditional finance industry's blues and greens.

  • Improvements to the website and user experience are made to simplify investing terms and processes for the user.

  • Wealthsimple's 'Grow' blog is revamped to include new columns like 'Money Diaries' and 'How To', designed to educate and enhance financial literacy.