Wealthsimple Eliminates Account Minimums

Mar 2nd, 2016Product
  • Wealthsimple has announced the reduction of their account minimum to $0, opening up investment opportunities to a broader audience.

  • The acquisition of brokerage firm ShareOwner allows Wealthsimple to offer portfolios with fractional shares.

  • This change enables the creation of diversified portfolios for any investment amount, regardless of how small it is.

  • Wealthsimple aims to democratize financial advice, traditionally available only to those investing substantial sums.

  • They intend to build trust with new clients by allowing them to start small and increase investments over time.

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