thredUP introduced a Fashion Footprint Calculator to inform consumers about the carbon impact of their fashion habits.
The calculator complements thredUP's Fashion Waste Awareness Study, revealing consumer ignorance of the environmental impact of their apparel choices.
Users can quantify the carbon footprint of their clothing, compare with the average consumer, and discover ways to reduce their impact.
The tool provides rewards for trying sustainable brands and features an Eco-Directory that highlights these alternatives.
Key suggestions to minimize fashion footprint include buying secondhand, air-drying clothes, and choosing sustainable brands.

ThredUP operates as a large online consignment and thrift store, focusing on secondhand clothing and accessories for women and children. They offer specialty sizes, top brands, designer items, and more, all up to 90% off estimated retail prices. Their catalogue is constantly refreshed with new arrivals and most-loved styles. In addition to selling pre-loved items, ThredUP encourages sustainability by allowing customers to send in their quality used clothing for cash or credit. They also run special sales, offer mystery 'Rescue' boxes, and incentivize customers with rewards points and refer-a-friend credits. ThredUP's mission is to promote a circular fashion economy.

thredUP

Online consignment store selling discounted secondhand clothes and accessories.

thredUP Launches Fashion Footprint Calculator

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