thredUP Launches Brand Redesign to Celebrate Secondhand Fashion

Oct 8th, 2020Redesign
  • thredUP unveils a rebrand celebrating the shift in consumer perception of secondhand clothing from stigma to status.

  • The company acknowledges the growing market for secondhand goods, worth $28 billion as of 2019, with consumer attitudes increasingly favoring sustainable fashion.

  • The new brand strategy aims to reflect thrifter pride and individuality, with creative direction by agency Red Antler.

  • The slogan 'Thrift Loudly' encapsulates the brand's message of sustainability and opposition to throwaway fashion culture.

  • thredUP asserts its position as a leader in the sustainable fashion space, offering a modern resale experience with over 35,000 brands.