thredUP Launches Brand Redesign to Celebrate Secondhand Fashion

thredUP unveils a rebrand celebrating the shift in consumer perception of secondhand clothing from stigma to status.

The company acknowledges the growing market for secondhand goods, worth $28 billion as of 2019, with consumer attitudes increasingly favoring sustainable fashion.

The new brand strategy aims to reflect thrifter pride and individuality, with creative direction by agency Red Antler.

The slogan 'Thrift Loudly' encapsulates the brand's message of sustainability and opposition to throwaway fashion culture.

thredUP asserts its position as a leader in the sustainable fashion space, offering a modern resale experience with over 35,000 brands.