Synthesia has collaborated with PepsiCo's Lay's, UNIT9, and 180Amsterdam to create Messi Messages, a personalized video experience featuring Lionel Messi.
The campaign allows fans to send personalized videos with Messi speaking their friend's name in 8 different languages, boasting over 650 million video variations.
Synthetic Messi was created using just 5 minutes of green screen footage of Messi, which trained Synthesia’s AI algorithms.
The Messi Messages campaign achieved significant success, earning a Cannes Lion award in 2021.
Businesses are encouraged to use Synthesia's Personalization API to create similar personalized video experiences.

Synthesia is the leading AI video generation platform offering a solution to create professional, studio-quality videos using AI avatars and voiceovers in over 120 languages. The platform makes video production as straightforward as making a slide deck, reducing the resource commitment typically associated with video creation. It helps in developing engaging training videos, sales enablement content, product explainers, and customer support videos at scale while slashing costs and production time. Synthesia prioritizes ethical AI use, is SOC 2 and GDPR compliant, and leverages a user-friendly interface with over 200 ready-to-use templates. Their service appeals to global teams seeking efficient, diverse video content.

Synthesia

AI-powered video creation platform for engaging content.

Synthesia AI Partners with Messi for Personalized Video Campaign

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