Step Launches New Savings Features for Teens
Jan 6th, 2023Product
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Step introduces Step Savings Goals and instant cash deposit feature at retail locations to enhance financial options for teens.
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Teen survey indicates saving money is a priority with 87% saying it’s important, yet 57% currently have no savings.
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The Savings Goals feature allows teens to set and track savings milestones, with parent participation encouraged.
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During the beta phase, over 100,000 users set goals, with a significant portion regularly contributing to their savings.
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Promotional offers and future enhancements like automatic savings roundups are planned to further incentivize saving habits.