Rivian Unveils New Retail Experience 'Spaces'
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Rivian officially launches 'Spaces', a new concept of retail and experiential centers in North America, starting with a space in New York City.
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The first East Coast space is designed as a family-friendly environment to engage with Rivian's products, and is located under the High Line in NYC's Meatpacking District.
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Rivian's expansion strategy includes different space formats like experience sites, a historic gas station converted to a charging outpost, and an indoor-outdoor space in Austin, TX.
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The brand’s physical locations play a community role by hosting events and educational activities to connect with the local community.
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Rivian is set to increase its physical footprint throughout 2023 and 2024, supporting customers and reinforcing the company's dedication to nature and urban connectivity.