Postscript Expands Partnership with Twilio for SMS Marketing

Aug 1st, 2022Partnership
  • Postscript announces an expanded partnership with Twilio, enhancing SMS marketing capabilities for the upcoming holiday season.

  • The collaboration will provide Postscript with increased throughput and deliverability, ensuring messages reach subscribers efficiently during high-volume periods.

  • With Twilio's insights into carrier queues, Postscript can proactively manage SMS traffic and resolve delays, also benefiting from tripling their bandwidth from BFCM 2021.

  • The partnership aims to reduce inadvertent message filtering and improve merchant advocacy with carriers for better conversational messaging terms.

  • It enables Postscript to support international brands more effectively, expanding their reach beyond North America.

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