Postscript Expands Partnership with Twilio for SMS Marketing
Aug 1st, 2022Partnership
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Postscript announces an expanded partnership with Twilio, enhancing SMS marketing capabilities for the upcoming holiday season.
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The collaboration will provide Postscript with increased throughput and deliverability, ensuring messages reach subscribers efficiently during high-volume periods.
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With Twilio's insights into carrier queues, Postscript can proactively manage SMS traffic and resolve delays, also benefiting from tripling their bandwidth from BFCM 2021.
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The partnership aims to reduce inadvertent message filtering and improve merchant advocacy with carriers for better conversational messaging terms.
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It enables Postscript to support international brands more effectively, expanding their reach beyond North America.