Loops has acquired Workspaces, a newsletter highlighting creative individual workspaces.
Ryan Gilbert, the creator of Workspaces, has joined Loops as the Head of Content.
The acquisition is unique for Loops, given its early stage as a company.
The partnership started when Loops sponsored the Workspaces newsletter and saw a positive return on investment.
Loops aims to bolster its user base and content strategy without relying on external advertising platforms.

Loops is a startup backed by Y Combinator, specializing in email solutions for modern Software as a Service (SaaS) companies. It offers a platform to effortlessly create and manage both marketing and transactional emails. Key features include a no-code, drag-and-drop editor for designing emails, tools for personalization without coding, audience management, API integration, and managed email deliverability. They aim to help users craft ideal user journeys through timely email communication, consolidating all email needs in one comprehensive tool. Loops champions simplicity, offering a startup-friendly approach with a free starting plan to attract and support growing businesses.

Loops

Email platform offering marketing and transactional email services for SaaS.

Loops Acquires Workspaces Newsletter

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