Lob Introduces Lob Audience for Enhanced Direct Mail Targeting

Lob has launched a new feature called Lob Audience, which aids in creating targeted audiences for direct mail campaigns.

The feature is designed to increase sales velocity, optimize revenue growth, and reduce lost sales opportunities by using data intelligence.

Lob Audience addresses sales and marketing challenges such as incomplete CRM data and limited insight into prospect behavior.

The platform provides an end-to-end direct mail management process, including campaign optimization and sustainability considerations.

COO Ryan Ferrier highlights the benefits of Lob Audience for go-to-market teams, including data enhancement and custom analytics to refine prospect targeting.