Lob Introduces Lob Audience for Enhanced Direct Mail Targeting

Apr 19th, 2023Product
  • Lob has launched a new feature called Lob Audience, which aids in creating targeted audiences for direct mail campaigns.

  • The feature is designed to increase sales velocity, optimize revenue growth, and reduce lost sales opportunities by using data intelligence.

  • Lob Audience addresses sales and marketing challenges such as incomplete CRM data and limited insight into prospect behavior.

  • The platform provides an end-to-end direct mail management process, including campaign optimization and sustainability considerations.

  • COO Ryan Ferrier highlights the benefits of Lob Audience for go-to-market teams, including data enhancement and custom analytics to refine prospect targeting.