Help Scout Unveils New Brand Identity

Nov 11th, 2023Redesign
  • Help Scout introduced a new website and updated brand identity to better reflect its product's simplicity and powerful customer experience.

  • The previous brand, known for hand-drawn illustrations, had hindered the brand and marketing team's agility and began to obscure the company's true nature.

  • A re-alignment on the company's vision, mission, and values led to a clarified and powerful vision statement and an actionable revision of company values.

  • Major changes in visual identity include minor logo adjustments, bold typography, a richer color palette, and the replacement of illustrations with photographs and graphic elements.

  • The redesign focuses on product-led branding, bringing cohesion between the customer's buying and product experience, featuring more high-fidelity product visuals and a scalable brand for future evolution.

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