Help Scout Unveils New Brand Identity

Help Scout introduced a new website and updated brand identity to better reflect its product's simplicity and powerful customer experience.

The previous brand, known for hand-drawn illustrations, had hindered the brand and marketing team's agility and began to obscure the company's true nature.

A re-alignment on the company's vision, mission, and values led to a clarified and powerful vision statement and an actionable revision of company values.

Major changes in visual identity include minor logo adjustments, bold typography, a richer color palette, and the replacement of illustrations with photographs and graphic elements.

The redesign focuses on product-led branding, bringing cohesion between the customer's buying and product experience, featuring more high-fidelity product visuals and a scalable brand for future evolution.