Capchase announces a brand refresh and an updated design style to better represent its expanded product offerings, including 'Capchase Grow', 'Capchase Pay', and the new 'Capchase Collect'.
The redesign introduces a new illustration style eliminating the hard-to-replicate gradient swirl pattern and establishing sub-brand identity for a multi-product environment.
Design elements include solid rectangles, angled 'shards', and guilloché patterns to convey speed, modularity, and dependability, along with a vibrant color palette emphasizing creativity and innovation.
The new brand identity retains the Capchase logo with a fast-forward symbol and is applied to a range of materials, from web to marketing assets, facilitated by independent digital designer Sebastian Graz.
The rebranding culminates in a new website, showcasing a simplified, cohesive brand identity and better explaining Capchase's offerings to the SaaS community.

Capchase offers non-dilutive, revenue-based financing solutions specifically tailored for SaaS businesses looking to grow without giving up equity or taking on debt. With Capchase, companies can access capital based on their ARR, reduce sales cycles, and improve cash flow through automated invoice collections and offering customers flexible payment options. Clients receive full payments upfront while extending their runway and investing in growth. Capchase supports the SaaS community with tools to analyze and optimize cash flow, insights into industry trends, custom invoicing, and webinars providing education. Over 5,000 partners trust Capchase as a growth lever to unlock higher customer lifetime values and scale efficiently.

Capchase

Capchase provides non-dilutive capital and financial tools to SaaS companies.

Capchase Brand and Design Evolution

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